Azala Gets a New Look: Discover the Éclat Collection
Azala is opening a new chapter in its story. After several months of reflection, our studio is asserting a renewed identity and a refined focus on the essentials: joy, quality craftsmanship, and the longevity of our creations.
This evolution is now coming to life through the launch of our new collection, named Éclat. It embodies our vision of poetic and responsible children's fashion.
A Refined Vision
Our approach has become clearer. Azala now dedicates all of its creations to very young children, from birth to four years old. Our ambition is to create a well-curated wardrobe with pieces designed to accompany the early years, to last, and to be passed down.
This new focus is accompanied by a new visual identity. The logo, the colors, and our brand voice have been redesigned to more faithfully reflect our artisanal roots and our commitment to upcycling.
The Éclat Collection
Éclat evokes a soft light, a child's laughter, or the reflection of the sun on a delicate fabric. Each piece is made with the utmost care in our family workshop from upcycled textiles, staying true to our approach.
To illustrate this new chapter, our collaboration with Link Studio has allowed us to capture the soul of Azala through images with soft lighting and natural textures, where the clothes tell a story.
The Essential Pieces
- The iconic Camille and Gaby bloomers
- The Lou bodysuit with a Liberty collar
- The reversible Maxime trousers
- The all-purpose Pablo vest
- A series of accessories ranging from pouches to crocheted baskets
A Luminous Palette
The collection is available in three new sunny colors:
- Sorbet Pink: a soft and zesty tone.
- Azure Blue: a soothing and poetic shade.
- Sunshine Yellow: an optimistic and warm color.
The Art of Gifting
The Éclat collection is also an invitation to give meaningful gifts. We have designed new sets and gift boxes, created to be both beautiful and useful for everyday life.
- Newborn gift sets pairing a bodysuit and bloomers
- Sets of hand-embroidered swaddles
- Reversible sets to vary the styles
- Handmade accessories for organization and decoration
Preserved Craftsmanship
This new stage reaffirms our fundamental commitments. At Azala, each creation is the result of a controlled process, from the selection of deadstock fabrics to the final finishing touches. Uniqueness is guaranteed by artisanal work, as evidenced by our entirely hand-made embroideries.
Our approach is based on four pillars: fashion dedicated to the little ones, high-standard textile craftsmanship, local and transparent production, and the expression of joyful and lively fashion.
Writing the Next Chapter
The Éclat collection is now featured in our online store. We hope it will touch you as much as we enjoyed imagining and crafting it.
Thank you for joining us on this new chapter.
The Azala Team